A recognized hospital in the state, equipped with technologically advanced health care
facilities and skilled medical staff.
‘Cure – Care – Connect’, were the
core values of the hospital. To depict the same we decided to use the magnificent animal, the elephant as the hero icon.
It is an established fact that the Asian elephants are the most empathetic and
caring animals. Elephants also have
a historic connection with Rajasthan, as
they were the rides of the royals. Their core characteristics are known to be extremely trustworthy, disciplined, caring and
hence respected. Using the elephant as a pneumonic, when looked closely it also brings together the letters R and H.
All the stationery and brand collaterals were designed at Etch.