Sri Mohta Ayurvedic Rasayanshala
Sri Mohta Ayurvedic Rasayanshala is a Bikaner based ayurvedic brand that
produces medicines, churans (digestives)
and beauty products from traditonal recipes using local organic produce.
It was during covid that the brand came to Etch for a new and fresh look. The driving force was to bring back the relevance and value of Ayurvedic medicine to modern India.
The brand was given a new identity pertaining to the urban market yet keeping their original aesthetic in mind. The packaging was redesigned to look minimal yet contemporary.
All the stationery and brand collaterals were designed at Etch.